Where are you from and how do you think that has affected your life and art?
I grew up in Downingtown, and I went to college at PhilaU (which is now Jefferson University). I chose to stay here because Philly to me is a manageable size city. I don’t think I could ever live in New York, it’s way too big. I love that you can get from one end of the city to the other in a half hour. It’s just the personality of the city is so great. I feel like in Philly you can make a name for yourself and feel good about it and not just like a drop in the pond.
Other than art, what do you like to do in your free time?
I watch a lot of tv because my hobby is also my job. I don’t really have any other hobbies
so literally I love to just veg out and watch tv. I’ve seen almost everything and it’s getting to the point where I don’t know what to watch and I’ll start rewatching series for the third time because there’s not enough content coming in for me.
Do you think that education in art is absolutely necessary?
Coming from someone who hates school and who hates student loans, I absolutely think you should go to school. I didn’t always think that. When I first got out of college, I thought it was such a waste. I had to teach myself some things since, they didn’t teach a lot of things you learn in the professional world. That’s valuable too, I think experience is
valuable. Since I’m freelancing full time, I’m on Facebook groups and Slack channels and I see the types of people who are bidding for jobs. I’m really sensitive about people who self-teach graphic design because a lot that I’ve seen are people who are essentially Canva artists essentially and they’re charging like $100 for a logo. It’s making people like me who have gone through the education and experience unable to charge what
should be charged because they can just go with someone cheap. On the other hand, I don’t want to work with that type of client anyway if they don’t value their business enough to invest in a good logo. People think it’s just making something pretty to put on a website, but it’s way more than that. That’s something I learned in school, like in my branding class, we had to create 100 different iterations of a logo to come up with the best one. Design in general is so technical, but art is so expressive that I feel like that’s something that you could maybe self-teach and take a couple of online courses if you want to hone your skills. The only real downside to courses online is, you don’t have the opportunity to be a part of crits, which is something I got in my education. Just hanging your stuff on the wall and everyone looking at it and talking about it and bouncing ideas off of each other. You might think something looks great, but 10 other people might think it looks another way and you might not have seen that.
How did you know that you wanted to be an artist?
I’ve always been artistic. I’ve always drawn and I actually went through a weird design, art transition. I started out wanting to be an interior designer, then I took a class in high school and that was not for me. They talked about roof types, and I didn’t realize it wasn’t interior decorating. It’s interior design which is basically part construction, part architecture. Then, I got into fashion design and I got into school for fashion. I switched in the first couple weeks because it wasn’t for me. The culture wasn’t for me, it was pretty gross. I just liked to sew and draw, I was like, “Oh, this is actually a hobby.” It was a harsh reality check. Then, after speaking with my adviser and going through a portfolio review, I got into the Graphic Design Communication major. I always thought I’d be strictly a graphic designer until I took an illustration class in college and realized that this is what I like to do and I could hopefully do it full-time one day.
What are your plans for the future?
That’s a great question. I hope I’m headed to largerscale projects, like brands people know. I’d love to do stuff for clothing brands and design beer labels. I’m the kind of person where I’m so self-conscious about my work that I have to be validated by a
physical piece that people can see. Like I was a part of the “Track Take Over” and my artwork was in the subway and I was like, “They chose me!” I think that’s part of the reason I want to do larger brand projects.
Find Margo on Margohurst.com or on Instagram @Margoshmargo